Monday, May 14

Mercedes-Benz StartUp Semi Finals - Halifax

On Friday, I was invited to attend Halifax's Mercedes-Benz Start Up Semi Finals at O'Regan's Mercedes-Benz. Mercedes-Benz Start Up is an initiative that provides a national platform to discover, mentor and support emerging designers from across Canada. The Mercedes-Benz Start Up was developed by Mercedes-Benz Canada Inc. and IMG Fashion, and is produced in association with the Fashion Design Council of Canada. The winners of the four semi finals [held in Edmonton, Ottawa, Quebec City and Halifax] go on to show at Toronto Fashion Week! 

Although I managed to remember my camera this time, I wasn't as dedicated to taking photos as I should have been - It was hard to break my obsessive 19 year old habit of snapping every possible photo, and now it's hard to revive it. But I managed to get a few and borrowed a couple from Mo. 



  1. Kayla, myself [obviously not camera ready - ORRR more camera ready than ever], Ruby and Kerrianne
  2. The lovely Tosan and Mo
  3. My very exciting VIP Media seating!
  4. The front row
  5. Kayla and I. Apart from the fact that I am in desperate need of a haircut [I blame you, wedding!], I'd say us girls clean up pretty nice.

FIRST UP -------

TWO -------

THREE -------

FOUR -------


the winners being announced by the poised and graceful Robin Kay 

-- dreamboat lucy --

Congratulations to Louanna and Hilary Murphy, creators of Dreamboat Lucy! These girls did an absolutely fantastic job and showcased an amazing number of beautiful pieces. You bet that you'll want to watch for them at Toronto Fashion Week!


  1. I loooove your outfit! Those shirts... that blazer! Lovely. Where are the shorts from, do tell? Thanks!


  2. Ooh very cool! thanks for sharing - looks like a great event!

  3. It was awesome!! I wish that I could attend another one tomorrow! The Ottawa show is in August - you should DEFINITELY try to go :)

  4. Ackk! thank you! Luckily I took some outfit photos before my hair went wild so I'll be posting those soon-ish. The shorts are from H&M's Conscious Collection! I absolutely LOVE and totally recommend them.

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